About Us
'ts time now for the 7th UpperCrust Show in Mumbai and the 1st in Hyderabad! Yes, we
are growing and going places. The food industry has been urging us to take the nation’s
biggest food and wine event to every city and we are now ready to do so.
UpperCrust Show has established itself as a very unique food and wine trade fair where it
successfully brings together the finest of national and international vintners and distillers,
the biggest names in the food and cuisine industry, renowned chefs, leading restaurateurs,
respected critics and celebrities known for their discerning tastebuds.
The three-day events in both cities, Mumbai and Hyderabad features some of the finest
products and services from the food and beverage industry as well as an eclectic range of
other related products made by market leaders and renowned brands of the world. The
Show also serves as a platform for those making an entry into the F & B industry to launch
their products and concepts. Young entreprenuers swear by the UpperCrust Show which they
say has helped them get started in their business.
In Mumbai, the Show is a calendar event, awaited most eagerly. Last year the Show
attracted 1,30,000 consumers, trade and industry professional, curious foodies from far and
wide and notable experts who take packed audiences through the subtleties and nuances of
eating, drinking and cooking through live and interactive workshops.
The UpperCrust Show provides an outstanding forum to promote products to trade as
well as end consumers. To ensure the presence of the relevant people, personal invitations
are sent to them in advance. The emphasis on the active participation of the trade
community permits participants to present their product before a qualified audience of
industry representatives.
A focused visitor promotion campaign — including direct mail, print media, radio and
outdoors which include hoardings, banners and posters, besides a sustained build-up
through UpperCrust, India's premier magazine in this domain, ensures the turnout of a large
number of people who fit into the appropriate target consumer profile.
The UpperCrust Show exemplifies the sophistication and evolved taste of Mumbai, the
country’s commercial and food capital. It creates a buzz which lasts for several weeks after
the event. And now the buzz will resound in the lovely city of Hyderabad.
Do make it a point to be a part of it; as participant or visitor.
Here’s to the good life.
Editor: UpperCrust
Promoter: The UpperCrust Show
