Welcome to the 5th UpperCrust Show, India's most exclusive and happening event on food, wine, allied goods and lifestyle products. The UpperCrust Show has been successfully bringing together the country's finest vintners and distillers, the biggest names in the gourmet food and cuisine industry, internationally renowned chefs, leading restaurateurs, respected critics, celebrities known for discerning tastebuds and cooking abilities.

The three-day event features some of the finest products and services from the food and beverages industry as well as an eclectic range of other related products made by market leaders and renowned brands of the world. It also serves as a platform for those making an entry into the Food & Beverage industry to launch their products and concepts. Young entreprenuers swear by The

UpperCrust Show which they say has helped them get started in their business. The show attracts over 1,20,000 consumers, trade and industry professionals, curious foodies from far and wide, and notable experts in food and wine who take packed audiences through
the subtleties and nuances of eating, drinking and cooking through live and interactive workshops.

The UpperCrust Show provides an outstanding forum to promote products to trade as well as end consumers. To ensure the presence of the relevant people, personal invitations are sent to them in advance. The emphasis on the active participation of the trade community permits participants to present their product before a qualified audience of industry representatives.

A focused visitor promotion campaign - including direct mail, print media, radio and outdoors which include hoardings, banners and posters, besides a sustained build-up through UpperCrust, India's premier magazine in this domain - ensures the turnout of a large number of people who fit into the appropriate target consumer profile.

The UpperCrust Show creates a buzz that lasts for several weeks after the event is over. So, come be a part of that buzz this year. Either as a participant or a visitor. Register your presence at an event that exemplifies the sophistication and evolved taste of Bombay, the country's commercial and food capital.

The UpperCrust Show will be held at the World Trade Centre on
December 7th, 8th & 9th. Pencil the dates into your diary now. Cheers!

Farzana Contractor
Editor - UpperCrust